Pharmaceutical sales reps face big changes in their field. From stringent compliance regulations to a rising tide of generics, the present is daunting enough, yet sales reps must also consider the impact of tech and AI on their roles.
It’s not for the faint of heart. But, for those willing to evolve their approach and upskill, there are bright opportunities on the horizon.
When thinking about AI in particular, it’s almost ironic that, as AI encroaches on the sales function, it’s embracing the human skill of emotional intelligence that will futureproof sales teams.
What do your clients trust more? Their sales rep or technology?