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Telling vs consulting: Avoid friction by adapting your communication style

Written by Insights Newsroom | Jul 2, 2025 7:58:42 AM

Friction at work is largely caused by how we communicate 

For example, do you ever feel like you’re being talked at, not talked with? How does it make you feel? Angry? Hurt? Is it all down to the message you receive, or does the fault lie in how that message is delivered? 

When we’re at the receiving end of an instruction or a piece of news that’s delivered bluntly or without thought, it can make our hackles rise.  

And what about when you’re the one delivering the message?

You might be deliberately forthright with your listener because a) you fear contradiction, b) you’re in a hurry, or c) you're trying to be honest.

But often, it’s a simple lack of awareness of how your words sound, and it’s easy to forget about the impact you may have on the receiver. 

 

Why sometimes, communicating change doesn’t go to plan 

Think about how you might communicate with employees about a major change.   

The introduction of new work patterns or team structures may well seem a positive move, but when they’re imposed with insufficient explanation, rationale, involvement or clarity about the likely impact, they may not be received that way by others.  

Why? Because most people like to have agency over their situation.

If you haven’t involved people in all aspects of the change right from the start, or asked for and acted on their input, they may well resist and refuse to cooperate with your unreasonable ‘demands’ (as they see it). 

So, what might start out as a well-intended communication exercise can easily descend into a minefield of resentment and grievance if it’s not handled appropriately.

 

The solution: Get buy-in, include your team in the journey 

Take the change scenario above. We may have planned to the nth degree how the message will be communicated and to whom (email, meeting or newsletter, for example), and scheduled precisely the rollout of each stage. But have we thought about the impact the change or disruption might have on those involved? 

Of course, we need to put in place regular comms about the what, why and when (the ‘telling’ part), but there’ll be more buy-in to the change among employees if they’re invited to ask questions, raise concerns and offer their input. Especially as they’re the very same people you need to fully engage and bring on board to help make the change happen smoothly and effectively. 

 

How can we make sure we’re consulting and not telling? 

A comparison… 

Telling might sound like… 

Consulting might sound like… 

We need to streamline your department, maybe even make some cuts. I understand it may feel stressful but I’ll let you know what we decide. 

  • We need to streamline your department and I'd like your input so we can make the very best decision for everyone.  
  • Can you help me identify areas where we could improve efficiency and reduce spending?   
  • Can you put something together and get back to me by the end of the week so we can look at it together more closely before I submit it?  
  • I can’t promise every idea will get submitted, but together we can decide on the priorities. 
  • I’m sure you’re going to have questions, please come and see me anytime.   
  • Please be patient as we look at all the angles and figure out what will make sense for the department. We’ll have the finalised plan by the end of this quarter and will communicate it at the all-hands meeting.  

As time’s gone on and our team has expanded, we’ve outgrown our process and need to revamp some of our systems to help us all perform better.  

 

  • As time’s gone on and our team has expanded, what I’ve heard from you is that we’ve outgrown our process.  
  • We have got a real opportunity here to change how we work as a team.  
  • I’ve got some ideas about how we can improve, but I’d like to get your thoughts first. Nobody knows the process or what needs to change better than you (plural).  
  • Over the next few weeks, I’ll be meeting with you individually/in small groups to gather your feedback to create a system that better serves what we as a team need today.  
  • I can’t promise we’ll integrate all of your ideas but I can promise we’ll hear and consider them.  
  • I’m sure you’ll have questions, or you may even have ideas you’re hesitant to chat about in a group. Please feel free to send me an email and let me know your thoughts.

 

Pay attention and take cues from your listeners 

When leading a team of different personalities all motivated by different values, it’s important to recognise how both your company-wide and more localised communication efforts might land, and whether you can improve how you talk to people as well as what you’re saying.  

If you’ve consulted with, rather than told, your employees what’s coming, there should be no real surprises for them when communicating your decisions.  

But it helps to be aware of your own communication style and that of the people you’re giving the message to, and a little preparation can go a long way to smoothing out the whole process. 

So, looking at our change example again, we need to remember that:  

  • Being asked what we think at work, and being heard, are just as important as performance recognition, skills development and career path support  
  • The way we share important news can have a lasting impact on the receiver if our message isn’t delivered with care and thought for others’ feelings and personal values  
  • When delivering unexpected, disruptive or unsettling news, the ‘digestion’ process will be easier if you ask people how they think or feel about it 

 

Learn the difference between Thinking and Feeling personality traits 

Jung’s Thinking and Feeling personality traits play an important role in how we communicate. 

As we touched on above, when delivering important information to an individual or group, it may help to know whether the individuals receiving your message lead with a Thinking or a Feeling preference so you can be prepared for their reaction.  

And if you know whether you lead with a Thinking or Feeling preference, you can adapt your style accordingly. 

Let’s look more closely at Thinking and Feeling personality preferences and how they might affect important conversations at work.  

Someone who leads with a Thinking preference… 

Someone who leads with a Feeling preference…

Leads with facts and key data 

Leads with feelings and values 

Is logical and reasonable 

Engages on a personal level 

Stays focused on the outcome 

Prioritises the impact on people 

Seeks clear and measurable results 

Appreciates others’ emotions and values 

Stays objective and factual 

Is friendly and compassionate 

 

The two types aren’t mutually exclusive, and no type is right or wrong. But if you lead with a different preference from the people you’re communicating with, you could face a variety of unforeseen challenges. It pays to understand why. 
 

What does meaningful consultation look like for each colour energy? 

In the Insights Discovery four-colour model, those who lead with Cool Blue and Fiery Red energies tend to favour the Thinking approach, whereas people with Sunshine Yellow and Earth Green energies tend to favour Feeling.  

Important note: Always be respectful, open and honest when delivering important news, no matter what someone’s preferences! 

Here are a few more tips you might want to bear in mind: 

 

 

Cool Blue   

Someone who leads with Cool Blue energy may welcome the opportunity to gather and review all the data and come up with their own conclusions.   

They can then compare those conclusions to what you are suggesting, so you can both move forward once you’ve agreed on the right course of action.  

Be prepared to answer a lot of questions on the details. 

 

 

Fiery Red 

Someone who leads with Fiery Red energy may need to feel in control and that they’re playing a part in directing events.   

Involve them in the plan, keep them fully informed at every stage and give them a role where they can oversee what’s happening.  

Be straightforward and transparent and back up your words with rapid actions. 

 

Earth Green  

Someone who leads with Earth Green energy may be more emotionally affected by major change than others.   

Ask for their help in gathering meaningful data on the impact of different paths. Factor the results into your decision-making and let them know how they and their colleagues might be impacted.   

Show empathy and listen carefully to their concerns.  

 

 

Sunshine Yellow 

Someone who leads with Sunshine Yellow energy may want to feel involved in the change plan and be keen to know how it will affect them in the future. 

Show them an overview of what the changes will involve. Ask for their opinion and give them an opportunity to openly express their views.  

Encourage them to present their own ideas. 

 

 
Learn to recognise colour energies to better connect  

As individuals we typically lead with one or two of the colour energies as our preferred way of behaving, but it’s important that we understand which approach might be more useful, or even suitable, in certain situations. Though our preferences are usually also our strengths, even our strengths can hold us back if we lean too heavily on one side. 

When communicating major (and possibly unsettling) change, we therefore need to respect and use all four colour energies. We must recognise the potentially negative impact of leading with one style over all others. And for optimal communication, all colour energies should be taken into account. 

Taking this new approach to communicating might feel counter-intuitive at first, but learning to communicate using your opposite colour energy or energies is a powerful tool in managing workplace relationships. It may feel like a step too far to adopt a different communication style, but the results – more awareness, tolerance, understanding and cohesion – make it a skill worth developing.  

 

Develop greater self-awareness so you can adapt how you communicate 

Our aim here is to create greater awareness of what influences the instinctive way we communicate, what lies behind our choices, and to provide reassurance that all ‘types’ can adopt all styles if they know how.  

For example, if you lead with Cool Blue or Fiery Red (Thinking) and need to communicate about change with colleagues who lead with Earth Green or Sunshine Yellow (Feeling), it helps to:   

  • Take a more collaborative, less directive approach than you may be used to (more consulting, less telling) 
  • Consider the values, emotions and opinions of others. Those with a Feeling preference are less interested in data and more concerned with how a change will make them and their team members feel, and the consequences of that. Ask for input and dial up your tactfulness and humanity  
  • Avoid being in ‘fixing’ mode. Not all unsettling consequences of change can be ‘fixed’. Instead, listen and make sure people feel heard, and trust that you’ll take on board their concerns  
  • Remember that no matter how well-researched you believe the rationale for change to be (because you gathered all the data), other team members may want to contribute alternative views. Even if there’s evidence to support the decision, they may still want to feel consulted.  
  • Focus on kindness and compassion and less on data and process, especially if the change is likely to be perceived as disruptive  
  • Understand that people who lead with Earth Green energy may respond better if you foster empathy and co-operation before attempting to impose practical changes 
  • Recognise that people who lead with Sunshine Yellow energy may need you to highlight the potential opportunities arising from the change to help them see problems or issues in a new and positive light  
     

If you lead with Sunshine Yellow or Earth Green (Feeling) and need to communicate about change with colleagues who lead with Cool Blue or Fiery Red (Thinking), it helps to: 

  • Dial up the objective logic, rationale and evidence for the change. What led to it and why? Thinkers want to know who, what, where, why and how!
  • Step away from the abstract and focus on the facts. In what practical ways will the change be for the better?  
  • Explain how the path to agreed goals will be affected and show clearly the immediate practical impact the changes will have  
  • Prepare for their concerns about budgets, deadlines, roles and reporting 
  • Reassure them with evidence that your consultative approach needn’t hamper progress or delay deadlines  
  • Recognise that people who lead with Cool Blue energy may want to see the detail of the changes in writing and may have more questions than most 
  • Understand that people who lead with Fiery Redenergy may be concerned with how the vision for the change will affect pre-agreed outcomes, and how quickly these outcomes can be achieved

 

The news can’t always be good, but you owe it to your people to communicate it well  

Being able to deliver important messages effectively is key to smoother workplace communication, and understanding the difference between telling and consulting is a forgotten art that needs more attention in organisations. The good news for leaders is that with a bit of application, it’s a valuable skill that can be learned. 

The people you work with may well spend their daily working lives with a very different perspective to yours, meaning they’re energised or drained by different scenarios.  

Your role as a leader, team leader and communicator, therefore, is to recognise this, and your job will be more manageable if you understand their behavioural preferences before delivering your message. 

Reflect on what questions your colleagues are likely to ask, what they’ll feel most stressed about and what will help them more readily accept, and even embrace, the proposed change.  

Give people the opportunity to absorb and reflect on what you’ve told them and allow them to express their concerns freely and in a safe space. Listen to what they’re telling you and take it on board. You never know – they may even have some ideas that haven’t occurred to you that you can incorporate into your company strategy. 

At Insights, we champion change by focusing on what matters most: your people. The success of change initiatives relies on your team’s adaptability and how effectively they’re supported through different stages of change like change resistance, acceptance and moving forward. Thriving Through Change teaches organisations how to foster a culture empathy and open communication, so that employees feel ready to embrace change naturally and intuitively.