Self-aware people are an organisation’s strongest competitive advantage

When we talk about change here at Insights – and we do, a lot – we often quote the statistic which says that around 70% of change initiatives fail. It’s actually a pretty startling number, but it has somehow ceased to shock. It’s accepted, even perhaps expected, that instituting organisational change is akin to pushing a rock up a hill: difficult, time-consuming, exhausting and ultimately pointless.

So let’s bring that stat into focus by thinking of it in a new way – if your job is to push through organisational change, then around 3.5 days of your working week are just an exercise in futility.

Now doesn’t that sound like something your organisation needs to address – and now?


Change is a grass-roots thing

Sure, it’s normal for directional change decisions to come from the top. Those right at the head of the organisation are the ones who have the strategic vision, access to all of the pertinent information, and the ultimate responsibility for the organisational performance, so it makes sense for many companies that directional decisions are top-down.

This can only work however, if business leaders understand that the level of agility and resilience the organisation displays in the face of change will come from the bottom up. And that’s because change doesn’t happen to organisations – change happens to the people who make up the organisation.


“If the people do not change, there is no organisational change.” (Schneider et al (1996))


Ready, set, change

In a stable environment, people generally know what they’re getting when they show up to work each day. That old familiar desk, the same ‘what did you do last night?’ chat with their colleagues (and for that matter the same colleagues). They’re faced with work they know how to do, goals they’ve long been on board with, and a leader who’s been around long enough to really get how they tick.

But in a constantly-evolving environment, all that comforting familiarity is lost. If the organisational goals shift, so do the goals of the people who make up that organisation. So one Monday morning you hit your desk, and your workload could be different, you could be matrixed into new teams, given new priorities, or been assigned to a new project. Your mug, the chair you’ve adjusted to just how you like it, your desk, the view from your window – in a constantly shifting environment, all of these things could be up for grabs.


Self-awareness as a competitive edge

People who have been given the time and space to develop themselves, to understand their own strengths, what’s at the root of their personal workplace struggles, how they can be most effective, what motivates them, and what kind of leader they will flourish under? Those people will be much more equipped to re-focus their priorities and put their skills to the test in new ways, than those who have been slotted into a role and given no personal development since the day they got their key fob.

And that’s borne out by facts; numerous studies show that increased self-awareness at work can lead to better team building, improved communication, more effective leaders, and better staffing decisions. On the other hand, low levels of self-awareness can be linked to an increase in workplace conflict, less authenticity in relationships and a defensive attitude about personal shortcomings.

That’s why, no matter how bang-on the directional decisions taken at the top, if the people who make up the organisation aren’t prepped for it, the change will simply fail to embed, and will become part of that sad 70% statistic. This should also serve as a warning; if you know that change is coming next week, next month, or next year - start investing in your people today. It could just give you the competitive advantage you need.